Blog and News

Decoding the Dynamics Understanding the Structure of an Effective Sales & Marketing Team
Roles & Compensation
SmartSaaS Team

Understanding the Structure of an Effective Sales & Marketing Team

Sales and marketing teams are critical to any growing company; they’re responsible for propelling growth, nurturing customer connections, and influencing the future direction of the organization. In this blog post, we’ll demystify the different roles within a sales and marketing team to ensure you can set your own organization up for success.

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SDRs: Who they are and what they do
Lead Generation
SmartSaaS Team

SDRs: Who they are and what they do

Sales Development Representatives (SDRs) are critical members of a sales or marketing team tasked with generating leads. They are tasked with transforming as many contacts as possible into viable sales prospects. Their success directly contributes to the sales pipeline, resulting in increased revenue and robust growth for the organization.

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