

Growth Marketing Approach: Account-Based vs. Volume-Based
Generating leads is a crucial part of any business’s success. It’s what keeps a steady stream of potential customers coming your way and fuels long-term growth. In this post, we’ll break down two powerful lead generation strategies—account-based marketing (ABM) and volume-based marketing. You’ll learn how each approach works, when to use them, and how they can help grow your business.