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The Essential Go-to-Market & Sales Growth Bootcamp
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Startup Strategy and Principles4 Topics
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GTM Foundations4 Topics
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Startup Growth and Stages4 Topics
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Revenue Team Roles and Specializations2 Topics
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Lead Generation and Growth9 Topics
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Understanding the Buyer Journey & Funnel
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Introduction to Lead Generation
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Defining Lead Lifecycle Stages and Qualification Methods
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Traction Channels & Growth Strategies
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Channel Partnerships in the US
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Intro to the SDR/BDR Function
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Prospecting Tools & Standard Process
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Account Based Prospecting
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Funnel Math: Hitting Revenue Targets
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Understanding the Buyer Journey & Funnel
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Selling: Deck, Content, and Enablement4 Topics
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Sales Process, Planning, and Methodologies2 Topics
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Retention and Customer Success3 Topics
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Sales Compensation2 Topics
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Beyond the Basics: Sales Mastery for Startups6 Topics
Participants 164
Chapter 5,
Topic 1
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Understanding the Buyer Journey & Funnel
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Course
If you don’t understand your buyer’s journey, you can’t guide them through their decision process and lead them to product. This lesson breaks down the key stages of the buyer journey and sales funnel.