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Lead Generation and Sales Funnels 101 A Beginner's Guide to Capturing and Converting Leads
Lead Generation
SmartSaaS Team

Lead Generation and Funnels 101: A Beginner’s Guide to Capturing and Converting Leads

Lead generation is about attracting prospective customers, or sales qualified leads (SQLs), while the funnel is the buyer journey that moves a prospect from initial awareness to becoming a customer. Understanding both are crucial for businesses aiming to grow and scale. But what does it take to execute an effective lead generation strategy? And what happens at each stage of the funnel?

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