Once you have finished customer discovery and built your MVP, it’s time to close your first few customers. Every single person at your company, from sales to product to operations needs become focused on this goal. But how do you do it? Read more to find out.

The journey from $0-$10M in ARR can be broken down into five distinct stages. Understanding where you are in the journey ensures you’ll stay focused on the right things at the right time. 

Demonstrating traction is a pivotal phase because it can help companies to secure funding, recruit employees, draw in customers, and see meaningful revenue growth. In this blog post, we will dive into this phase of growth, its significance, and the ways in which startups can achieve it. Continue reading to uncover essential strategies and best practices that can guide your startup from the MVP and discovery phase to traction.