Think of a lead life cycle as your prospect’s journey — from their first interaction with your company to becoming a valued customer. Without mapped-out stages, prospects fall through the cracks between misaligned marketing and sales teams. In this post, we’ll help you clear any confusion by explaining the lead life cycle and its typical stages.
With the right adjustments and mindset, you can take a campaign that’s falling flat and transform it into a winning formula. In this post, we’ll break down why your cold emails might not be working and, more importantly, show you exactly how to fix them.
Do you understand how buyers discover you and what drives their decision to buy? Learn what the buyer’s journey is and how to optimize your sales process at every stage.
Lead generation is about attracting prospective customers, or sales qualified leads (SQLs), while the funnel is the buyer journey that moves a prospect from initial awareness to becoming a customer. Understanding both are crucial for businesses aiming to grow and scale. But what does it take to execute an effective lead generation strategy? And what happens at each stage of the funnel?
