Blog and News

Customer Success
SmartSaaS Team

Mastering the High-Level Customer Success Process: Transactional vs. Enterprise

Keeping customers happy and loyal isn’t easy. Without a straightforward process, it’s easy to lose track of what customers need, miss chances to help them grow, and struggle to get them to renew. We break down two main types of CS processes—Transactional and Enterprise. You’ll learn how each one works, when to use them, and tips for improving them. 

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Customer Success
SmartSaaS Team

The Optimal Growth Path: Why Retention Should Come Before Revenue

One of the smartest moves a business can make is to focus on customer retention before aggressively pushing for revenue growth. Because while acquiring new customers is important, keeping the ones you already have is what turns short-term wins into long-term success. We’ll share why retention should be your first priority, how it leads to more stable growth, and what steps you can take to strengthen your retention strategy.

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