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Lead Generation and Sales Funnels 101 A Beginner's Guide to Capturing and Converting Leads
Lead Generation and Funnels 101: A Beginner’s Guide to Capturing and Converting Leads

Lead generation is about attracting prospective customers, or sales qualified leads (SQLs), while the funnel is the buyer journey that moves a prospect from initial awareness to becoming a customer. Understanding both are crucial for businesses aiming to grow and scale. But what does it take to execute an effective lead generation strategy? And what happens at each stage of the funnel?

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February 7, 2024
Basics of Cold Emailing: The Fundamentals of Cold Email Mastery

Pouring endless hours into refining your value proposition and crafting an impeccable sales strategy can be an exercise in futility if you can’t get a meeting with a prospect. From the subject line down to the nuances of your language and tone, each element plays a pivotal role in creating a perfect cold email that works.

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February 5, 2024
SDRs: Who they are and what they do
SDRs: Who they are and what they do

Sales Development Representatives (SDRs) are critical members of a sales or marketing team tasked with generating leads. They are tasked with transforming as many contacts as possible into viable sales prospects. Their success directly contributes to the sales pipeline, resulting in increased revenue and robust growth for the organization.

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January 31, 2024