The days of sending generic, mass-produced cold emails are long gone. Prospects are inundated with emails, and standing out from the crowd is a must. To make matters more complex, sales tactics are continually evolving. What worked yesterday may not work today. Buyers are savvier and can easily spot a templated email that lacks personalization. As Robyn Orsini, Co-Founder of SmartSaaS, puts it: ‘Cold emails that sound like copy-paste jobs go straight to the trash. Buyers want authenticity, relevance, and value.’ To stay ahead of the game, sales teams must adapt and refine their approach to cold emails. Training SDRs for Cold Email Mastery Traditional methods of training SDRs for cold emails—providing templates and measuring success based on volume—aren’t cutting it anymore. It’s time to level up. Here are key components to include in your SDR training program for crafting successful cold emails: 1. Demystify the Strategy Begin by explaining the overarching strategy behind your cold emails. Why do you use certain language or tone? What role do cold emails play in your sales funnel? How do you segment and target prospects? Highlight common mistakes and explain why they fall short. For example, starting emails with generic introductions like “I’m