Once you have finished customer discovery and built your MVP, it’s time to close your first few customers. Every single person at your company, from sales to product to operations needs become focused on this goal. But how do you do it? Read more to find out.
Having a robust value proposition is crucial. But what exactly does a value proposition entail, and how does it differ from a unique selling proposition (USP)? This post will guide you through the steps to create a compelling value proposition that effectively conveys the benefits of your solution.
The journey from $0-$10M in ARR can be broken down into five distinct stages. Understanding where you are in the journey ensures you’ll stay focused on the right things at the right time.
Sales and marketing teams are critical to any growing company; they’re responsible for propelling growth, nurturing customer connections, and influencing the future direction of the organization. In this blog post, we’ll demystify the different roles within a sales and marketing team to ensure you can set your own organization up for success.
Demonstrating traction is a pivotal phase because it can help companies to secure funding, recruit employees, draw in customers, and see meaningful revenue growth. In this blog post, we will dive into this phase of growth, its significance, and the ways in which startups can achieve it. Continue reading to uncover essential strategies and best practices that can guide your startup from the MVP and discovery phase to traction.
Gaining traction in a crowded market is hard. Doing proper competitive analysis helps you gauge how your business stacks up against others in your space. Get strategic insights to outpace your rivals through our straightforward competitive analysis process.
