Keeping customers happy and loyal isn’t easy. Without a straightforward process, it’s easy to lose track of what customers need, miss chances to help them grow, and struggle to get them to renew. We break down two main types of CS processes—Transactional and Enterprise. You’ll learn how each one works, when to use them, and tips for improving them.
One of the smartest moves a business can make is to focus on customer retention before aggressively pushing for revenue growth. Because while acquiring new customers is important, keeping the ones you already have is what turns short-term wins into long-term success. We’ll share why retention should be your first priority, how it leads to more stable growth, and what steps you can take to strengthen your retention strategy.
This post will break down nine simple sales enablement metrics you should track. They’ll help you spot slowdowns, highlight what’s working, and make it easier for your reps to do what they do best: close.
Imagine having a targeted lead list that not only works but drives tangible results for your business. Crafting such a list isn’t easy. It demands effort and attention to detail. Hours could be spent scouring various sources only to end up with dead-end leads. However, a well-curated lead list tailored to your specific buyer personas can be a game-changer. It serves as the fuel for a thriving sales pipeline and facilitates efficient outreach strategies. But how exactly can you build such invaluable lists?
The role of a Sales Development Representative (SDR) has become increasingly vital on high performing sales teams. SDRs serve as a crucial link between marketing and sales teams, playing a pivotal role in qualifying leads and driving revenue growth. This post will delve into the importance of SDRs and how they contribute to the success of an organization’s sales process. We will also explore the strategies and tools that can help set up SDRs for success.
Ever wonder how to tap into new customer pools effectively? Maximizing your marketing impact is key with channel options like SEO, ads, and email. But where should you focus your efforts for optimal results in a world of limited time? Enter traction channel marketing: the game-changer for strategic customer acquisition. Here’s how to do it.
