Keep Your Email Accounts Alive and Kicking
Sending cold emails is a great way to reach new people, but you need to protect your email account so it doesn’t get blocked or marked as spam. That’s where email warmup comes in. By slowly building up your email activity the right way, you can improve how often your emails actually reach inboxes and get the most out of your outreach efforts.
Warming up your email isn’t just about better deliverability—it also keeps your account safe and active for longer. Without it, your email account could get flagged and shut down too soon. Think of warmup like giving your email a secret superpower, making it strong enough to handle cold email campaigns without issues.
Email Warmup Settings
Before you start sending emails, it’s important to warm up your account properly. That’s where the daily warmup limit and reply rate settings come in!
Think of the daily warmup limit like a workout plan for your email account. It starts slow, sending just a few emails per day and gradually increasing over time. This helps your account build strength and stay in good shape for cold outreach.
Now, let’s talk about reply rates. You might think setting it to 100% is a good idea—after all, getting replies sounds great, right? But in reality, that’s a big red flag. No one gets a reply to every single email they send, so a 100% reply rate would make your account look suspicious.
Instead, you need to find the right balance. A natural-looking reply rate will help your emails blend in and keep your account safe.
The recommended default settings for email warmup are outlined as follows:
| Increase Per Day | 1 |
| Daily Warm-up Limit | 20 |
| Reply Rate | 30% |
Email Warm Up Process
1. Kickstart the process by enabling warmup
In your outreach tool, look for the enable the warmup process. If your tool doesn’t have this as an option, it’s worth exploring another automated tool like Instantly or SmartLead.
2. Practice patience for at least 2 weeks
Think of your sending accounts as a new car engine that needs to be broken in. For at least 2 weeks, let your accounts warm up before sending out any cold emails. This will give your accounts the time they need to build and protect their sending reputation.
3. Keep warmup enabled at all times, even when sending cold emails
Imagine warmup and cold email sending as two rival superheroes – one working to build and protect your sending reputation, while the other is potentially damaging it with bounces, spam reports, and anti-spam bots. By keeping warmup enabled at all times, you’ll maintain a balance between these two forces.
4. Strike the perfect 50:50 balance
A good rule of thumb is to send an equal number of cold and warmup emails. For example, if you’re sending 20 cold emails per email account daily, match it with 20 warmup emails per email account daily. This will ensure that your sending reputation remains in tip-top shape.
5. Scale up your outreach with confidence
As you be: What comfortable with the process, you can increase the volume of your outreach by sending 25 cold emails and 25 warmup emails per day per account. These settings can be easily edited in the settings of each sending account,
6. Disable the slow warmup setting if needed
If you’re ready to scale up your warmup emails by 5, as in the example above, you can disable the slow warmup setting. This is because your email accounts are already warm, and they’ll be able to send out the desired amount immediately.
So there you have it – the secret sauce to successfully warming up your sending accounts. By following these steps and striking the perfect balance between cold emails and warmup emails, you’ll be well on your way to becoming an email-sending superhero!
To Wrap Things Up
Email warmup is a vital step in maximizing the success of your cold email campaigns. By following the recommended warmup settings, maintaining a balance between cold and warmup emails, and keeping your warmup system enabled, you can protect your domain’s reputation and achieve higher deliverability rates. Embrace the power of warmup and watch your email outreach efforts thrive.
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