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Meet Our Founders

Jessica Norman 

Jessica is a startup executive passionate about building companies from the ground up. She specializes in helping high-growth startups organizations establish product market fit, implement scalable sales processes, and build predictable revenue. She currently is the VP of Business Development at a venture-backed data analytics startup, DataGPT. Prior to that, co-founded Harbinger Strategy, a global business development and sales consulting firm focused on revenue generation for pre-seed to growth stage businesses. Jessica received her BA from Cornell University and MBA from Columbia University. 

Robyn Orsini

Robyn Orsini is the CEO and Founder of Lunas Consulting, a sales consultancy focused on lead generation for startups ready to change the world with their solutions but struggling to generate the revenue needed to meet the company’s full potential. After her introduction into business development over 12 years ago, Robyn discovered a passion for helping startups succeed while working for a non-profit organization dedicated to fueling an ecosystem of entrepreneurs through community support and innovation. Since then she has helped hundreds of startups achieve sustainable revenue growth.

Brielle Perry

Brielle Perry is a startup executive with over 12 years experience in sales leadership and business development. As a SaaS and Sales consultant, she specialized in helping pre-seed to Series B startups build their revenue engine, taking them from pre-revenue to scaling. Prior to being a consultant, Brielle was a VP of Sales for two Saas Startups, in San Francisco and Seattle. She also was Director of the Female Founders Alliance, helping mentor and connect female founders with investors and media contacts. In 2016 she was one of 425 Business Magazines 30 under 30. Brielle is currently VP of sales at a venture-backed data analytics startup, DataGPT.

Empowering Entrepreneurs

Our mission is to empower startups with a practical and applicable toolkit for success in today’s challenging and ever-evolving landscape. Through our curated selection of courses, we provide the essential insights, strategies, and tools that we wish had when we were starting and growing our own companies. 

50+

Curated Content Pieces

2000

Dedicated Learners

500+

Startups

Our Story

At SmartSaaS, we don’t just understand startups; we’ve lived them. SmartSaaS is founded by a passionate team of female startup executives who’ve worn the hats of CEOs, COOs, and VPs at every stage of the early startup journey.

Shaping the Future of

Startup Education

Our goal is to help everyone get from $0 to $50m in revenue and skip the all too common mistakes that we see cost startups every day. We do that with a combination of curated content produced by experienced startup executives and VCs.

Building A Community of

Like-Minded Learners

We believe the best advice comes from people who have experienced firsthand the challenges of building a company from the ground up. Our success is directly tied to the people around us. That’s why we’re building our SmartSaaS community.

Explore our Courses

Startup Experts

Our team, rich in SaaS experience, guides you with insights from their journey, ensuring you're in expert hands.

Latest & Relevant

We keep pace with the startup world. Our resources are timely, ensuring you're equipped with fresh strategies.

Limitless Learning

Partner with SmartSaaS and tap into a reservoir of constantly evolving knowledge, ensuring you're always ahead.

Driven by Data

We harness the power of data to craft strategies, ensuring your venture makes informed and impactful decisions.

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Your Success, Our Story

At SmartSaaS, we’re not just passionate about your growth, we’re invested in it. Every resource, every strategy, and every piece of advice is meticulously developed with your success in mind.

What Our Students Say

“The advice you both shared was definitely a bright spot in a terrible year. Ollie [our CEO] still says it's like we took an MBA.”
Thivaher Paramsothy, VP of Growth
Thivaher Paramsothy, VP of GrowthAdracare (acquired by Well Health)
”I’ve listened to a lot of presentations in my life and you’re right up there and the content is next level!”
Johan Tellvik, CEO
Johan Tellvik, CEOESG Real Estate Laboratory
“I just wanted to pass on how impressed I have been by the boot camp. Having spent the past 15 years in enterprise sales around the world, including being based in the US for 6 years, this has been without doubt the most comprehensive and insightful sales and marketing training I have participated in.”
Jack Curtis, Chief Commercial Officer
Jack Curtis, Chief Commercial OfficerNeara
“Even as an experienced founder, with several companies under my belt, the courses and content from SmartSaaS were invaluable. I still refer to course videos regularly, and their funnel math and sales planning templates are better than anything else I’ve seen.”
Sasha MacKinnon, Founder & CEO
Sasha MacKinnon, Founder & CEO Mino Games
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